Five years ago, the Which cake are you
test on the Food52
brand social networks brought an instant readership to the blog of +20,000 unique subscribers in 2 days. Quizzes are gaining momentum: they are needed to attract an audience, to engage in dialogue and to induce action.
By quiz marketing, we can understand communication with the audience. Quizzes can be used to solve problems: from raising awareness to capturing a new target audience. The quiz itself acts as an independent channel of communication, it is used as part of the marketing mix.
With the help of games, brands bypass "banner blindness": it pushes through other content carriers to the target audience, delivering key messages.